Meo — O aroma que nos inspira | 2020
At a unique moment in world history, when a pandemic forced us to change our perception of technology and the way it has the tremendous capacity to connect and bring us together, a cycle of humanisation at a distance through sensory stimuli began.
BLUG, as a specialist in Sensory Branding, was challenged to work in partnership with MEO's advertising agency, Partners, enabling a specific purpose to this new century: to bring humanity to a technology-based brand.
We took advantage of the tremendous dimension of this brand and made it coincide with the unique moment experienced. How can we create a human relationship, feeding its sensory touchpoints, and thinking about the brand using multisensory to generate proximity?
Each sense has an exact function and arouses specific reactions or emotions, also presenting permanent synesthesia amongst all.
