Nashville's first true boutique hotel, catering to the music industry and Vanderbilt University guests.
Challenge
Penetrate a historically conservative market. Position the hotel as thepremier destination for both leisure and business travel.

Execution
Tractorbeam developed a contemporary, bold brand image that spokeperfectly to the Nashville market. The image was supported by a printcampaign in Billboard magazine and various feeder markets, along with abrand website, print collateral, and in-room materials.