Challenge:
How do you encourage corporate wellness through team sports without being cheesy or stale? Our challenge was to emphasize teamwork among companies and their employees, and to illustrate the high-quality standard and care Workforce Athletics gives its employee-athletes. Beer leagues who?
Execution:
Inspired by victory poses big and small, the collaboration that comes from sport, and the precise gridlines of a playing field or court, the brand gives a nod to the world of sports and the players who give it their all every game.
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