Tone of Voice Playbook for M1
While M1 was making a gradual transition between its old and new identity, they realised that they needed a document that could help guide all its communications with the public in the interim phase.
And they needed it quickly.
We decided to create a concise document that highlighted the most important points in a simple, vibrant, and easy-to-follow tone of voice playbook. Our clients could now disseminate this information to all its partner agencies
and internal stakeholders with little fuss, allowing for a smoother transition between its old and new identity.
Client: M1 Limited
Year: 2020
Account Management: Jin Yu Kong
Creative Director: Joao Flores
Art Director: Amos Chew
Copywriter: Debby Wan
