Share a Bite at McDonald's!
Our clients hopped onto the 11.11 bandwagon in 2022 to run some promotions, and they needed us to cut through the noise of the multitude of deals.
And cut through the noise we did.
And cut through the noise we did.
We allow our audience to share in the thrill of receiving an 11.11 deal through a soundbite challenge – they are to create a soundbite that matches the shape of a drumstick using the phrase “Share a Bite” through IG direct messages to @mcdsg.
Users that create a close enough soundbite shape will be DMed a promo code.
Users that create a close enough soundbite shape will be DMed a promo code.
Post Copy:
It’s National Sharing Week from 7-11 Nov! Join our 11.11 soundbite challenge to unlock promo codes for tasty bites.
It’s National Sharing Week from 7-11 Nov! Join our 11.11 soundbite challenge to unlock promo codes for tasty bites.
Here’s what you have to do:
1) From now till 5 Nov 11:59PM, drop us a voice message through our Instagram DMs (@mcdsg).
2) Say “Share a Bite” to create a 🍗-shaped soundbite.
3) If you get the shape right, we’ll DM you our 11.11 promo codes!
1) From now till 5 Nov 11:59PM, drop us a voice message through our Instagram DMs (@mcdsg).
2) Say “Share a Bite” to create a 🍗-shaped soundbite.
3) If you get the shape right, we’ll DM you our 11.11 promo codes!
T&Cs apply.
-
To drum up hype for the campaign, we shared funny and creative soundbites from influencers, prominent voices and fans.
-
After drumming up excitement for the Share a Bite Challenge, we revealed the promo codes to everyone else. We did so by posting a carousel compilation of our Superfans’ photos as they take part in the challenge, togther with a CTA to swipe for the promo codes.
Post Caption:
[SWIPE TO FIND 11.11 PROMO CODES]
[SWIPE TO FIND 11.11 PROMO CODES]
Our Superfans had a great time sharing soundbites this weekend! Enjoy these deals exclusively on McDelivery and the McDonald’s app from 7-11 November. Happy sharing! 🍗🍗🍗 T&Cs apply.
-
To keep the campaign top-of-mind during the week, we created a compilation of our fan's best attempts at creating a soundbite from the beginning of the campaign on InstaStories. And boy, some of their attempts were HILARIOUS.
-
To keep driving redemptions throughout the week, we also created a carousel compilation of our Superfans enjoying the National Sharing Week deals together.
Post copy:
Yummy bites are better when shared. 😋 Swipe through to see which promo codes our superfans used for even more happy sharing moments!
Yummy bites are better when shared. 😋 Swipe through to see which promo codes our superfans used for even more happy sharing moments!
Available on McDelivery and the McDonald’s app. T&Cs apply.
-
The response to this campaign was incredible. Not only was the number of DMs received over 26x of the previous campaign's launch (2,152 soundbites, to be exact), but the total number of impressions the content made across November 2022 amounted to over 4 million on Facebook – an incredible feat, considering that the campaign ran for only 1 week.
We also got complaints from our community managers that their phones were blowing up through the week and it was sooOoOOoo difficult to work with all that distraction.
I guess that's a happy problem.
We also got complaints from our community managers that their phones were blowing up through the week and it was sooOoOOoo difficult to work with all that distraction.
I guess that's a happy problem.
Client: Hanbaobao
Brand: McDonald's Singapore
Campaign: Share a Bite
Year: 2022
Creative Director: Eugene Tan
Head of Strategy: Yang Jian
Senior Art Director: Anson Cheng
Junior Art Director: Larissa Lim
Copywriter: Debby Wan
Account Management: Jamayne Lam, Andrea Oh
Community Management: Claudia Leo
Brand: McDonald's Singapore
Campaign: Share a Bite
Year: 2022
Creative Director: Eugene Tan
Head of Strategy: Yang Jian
Senior Art Director: Anson Cheng
Junior Art Director: Larissa Lim
Copywriter: Debby Wan
Account Management: Jamayne Lam, Andrea Oh
Community Management: Claudia Leo
