Debby Wan's profile
Perfection in a Pack for Marigold
Perfection in a Pack for Marigold Peel Fresh

Marigold Peel Fresh was looking to refresh their creatives for 
their premium range of juice – the Peel Fresh Select Range.
Made from fruits hailing from the land of the rising sun, 
we wanted to capture the “Japanese-ness” of these cartons of juice. 

To emphasise the Japanese craft and care it took to create the juice, 
we took a zen, minimalist visual approach, 
and combined it with expressive, romantic copy 
to take our audience through a journey of bringing this delightful experience from farm to table.
We reached our target audience (mainly women in their late-20s and 30s) through various touch points on TV, OOH, POSMs, and Social Media. 
Our recommendation? 
The Marigold Peel Fresh Yuzu juice.
It goes well with gin.
Client: Malaysia Dairy Industries
Brand: Marigold Peel Fresh
Product: Marigold Peel Fresh Select Range, Momo and Yuzu
Year: 2018
Creative Directors: Mark Ringer, Jatinder Sandhu
Senior Strategy Manager: Simran Gill
Art Director: Annabella Goh
Copywriter: Debby Wan
Account Management: Kayla Chong, Jolene Lim
Production House: BREED
Perfection in a Pack for Marigold
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Perfection in a Pack for Marigold

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107
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Published:

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