Majowo.pl – Branding

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majowo.pl
and everyone is able to create a wonderful garden!

We’ve created a brand of an online store with furniture and accessories for a garden.

Our goal was to create a unique and unusual name that would not be based on the words "ogród" and "garden", which are common to this industry.

We wanted to make sure that the new brand name will communicate very positive emotions. We concluded that the most liked and desired period of the year by the vast majority of Poles is the May Day picnic. That’s the moment when nature is getting full of energy, people like to spend time outdoors, and start the season of great Polish barbecuing.

An important factor was also to take care of the positioning aspect in Google search results - which is a key issue in the working process of online stores. Finally, we chose the name “majowo”, which perfectly meets the assumptions and additionally has its old meaning in the Polish language dictionary where it means cheerful, joyfully.

The created name is completed with a minimalist and characteristic logotype. The designed graphic sign is a hexagon. Its abstract modification makes it possible to see several symbols - a butterfly, a flower and a package, which is a characteristic element of online sales.

We worked simultaneously on the brand strategy, communication and the process of visual part creation. These tools significantly contributed to the understanding and feeling of the concept of "majowo" brand image by the emerging team, and the manner of its dialogue with recipients.

The developed sign was complemented by a series of pictograms that improved the receiving and intuitive navigation through the offer. Together with them, we created coherent promotional materials for printing and the Internet.

Nevertheless, the most important stage was to design the online store. Much emphasis has been placed on the user experience. We took care of understandable structure, architecture of information and intuitive navigation of the store. Basing on the designed patterns, the M2 Media agency has implemented a clear and aesthetic design.

The main medium for the brand promoting is social media, where in cooperation with influencers, "majowo.pl" can boast of unique photos of its products. Nextcor Plus is responsible for the coordination.