A tremendous hotel experience isn't just about the relaxation within, but its vicinity to milestone moments and memories waiting to be captured. Located near the Kampong Glam district, Destination Singapore Beach Road is great fit for travellers and local city explorers looking for culture, art, dining and shopping. Tasked with social media strategy and execution, I helped ramp up awareness of this diversity in the surrounding neighbourhood, propelling the reputation of the brand to more than just a hotel but a place that puts you in the centre of it all.