YOUR TOILET'S MIGHTEST HEROES

Agency: Magiclean
Art Director: Siow Hansheng
Copywriter: Kevin Ho
Illustrator: Claudia
Animation Director: Jonathan
Accounts Director: Cheryl
Senior Accounts Manager: Linus Lui


This was a campaign to promote the range of toilet cleaning home products from Magiclean. As a team, we portrayed this range as an 
ensemble of superheroes, each product with its own identity and superpower – its unique selling point. This was an exercise of branding 
and storytelling, while balancing the strategic needs of the client. 
This gave the products an element of distinctiveness, complemented with marketing collaterals that widened exposure on social media.
© Magiclean, Singapore, 2019
https://www.facebook.com/magicleansingapore/
https://www.instagram.com/magiclean.sg/
TOILET’S MIGHTEST HEROES
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TOILET’S MIGHTEST HEROES

Cleaning the toilet can be considered a villainous scourge to homemakers nationwide, so we propose a concept where Magiclean comes to the rescue. Read More
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