YOUR TOILET'S MIGHTEST HEROES
Art Director: Siow Hansheng
Copywriter: Kevin Ho
Animation Director: Jonathan
Accounts Director: Cheryl
Senior Accounts Manager: Linus Lui
This was a campaign to promote the range of toilet cleaning home products from Magiclean. As a team, we portrayed this range as an
ensemble of superheroes, each product with its own identity and superpower – its unique selling point. This was an exercise of branding
and storytelling, while balancing the strategic needs of the client.
This gave the products an element of distinctiveness, complemented with marketing collaterals that widened exposure on social media.
© Magiclean, Singapore, 2019