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Agency: Ad Planet Group
Client: Magiclean
Art Director: Siow Hansheng
Copywriter: Kevin Ho
Illustrator: Bernard de Lumin
Senior Accounts Manager: Linus Lui
How do you combine two festive periods into one campaign? 

As a team, we were tasked to promote the range of Magiclean home cleaning products while addressing the celebratory, consecutive periods of Christmas and Chinese New Year. We needed a campaign that was timely and relevant, to coincide with the lifestyle habits of customers cleaning their homes at the end of the year and the beginning of the Lunar Near Year respectively.

To achieve this, we came up with the idea of Santa Claus and the Chinese God of Fortune living together as housemates. We showcased the effectiveness of each product using a range of scenarios, with the two best friends partaking in a house chore while applying a different product. This campaign not only helped give the products memorability, but also promoted harmony and unity between the two different cultures.​​​​​​​
© Magiclean, Singapore, 2019


Have yourself a clean home this festive season, because you’ll never who’s coming to visit. This concept brings home the idea of how Christmas an Read More