STAREYSHINA DALI
Brand: STAREYSHINA DALI Client: ALVISA Group
Development of a logo, packaging design and bottle shape for cognac based on Spanish distillates. The project was implemented for the Russian division of an international diversified alcohol company.
Task
The objective of the project is to create the first 10-year-old cognac sub brand in the brand portfolio of Stareyshina, which includes 10 distillates from the ALVISA Spain cognac house. The visual image of the sub brand should reflect a non-standard view of the world and creativity, attract attention and arouse interest. The project is aimed at a young target audience with a high income, interested in modern design and willing to pay more for unusual design solutions.
The objective of the project is to create the first 10-year-old cognac sub brand in the brand portfolio of Stareyshina, which includes 10 distillates from the ALVISA Spain cognac house. The visual image of the sub brand should reflect a non-standard view of the world and creativity, attract attention and arouse interest. The project is aimed at a young target audience with a high income, interested in modern design and willing to pay more for unusual design solutions.
Decision
The agency proposed to highlight the packaging design due to the non-standard unique shape of the glass bottle to attract innovators. The creation of such an art object attracts attention and arouses the interest of the audience, communicates something more than just a product. This technique allowed us to stand out and create a vivid and memorable brand against competitors who save on glass design and focus only on graphic design and similar label solutions.
The agency proposed to highlight the packaging design due to the non-standard unique shape of the glass bottle to attract innovators. The creation of such an art object attracts attention and arouses the interest of the audience, communicates something more than just a product. This technique allowed us to stand out and create a vivid and memorable brand against competitors who save on glass design and focus only on graphic design and similar label solutions.
Brand Concept
The design solution is based on one of the metaphors of the artist's work – the Mobius strip, which represents the connection between the past and the future, the plasticity of time and space, the relativity of everything that happens and the idea of eternal return, attempts to find yourself in this restless world.
Branding Elements
The asymmetric shape of the bottle, which resembles a Mobius strip at the bottom of the bottle, has no analogues on the market. The combination of two precious metals (gold and platinum), the metallized label, the shape and elegant decoration of the cap emphasize the premium character of the brand and reflect the idea of a balance of modernity and classics, variability and constancy.
Morphogenesis
When creating a unique bottle shape, the Agency was inspired by the fluid plasticity of the artist's paintings, rethinking the principle of the fragile balance of two worlds, hidden and obvious sides of the past and future, characteristic of his work. The packaging form of the Dali sub-brand is a reflection of the modern interpretation of Spain's cultural heritage.
“The communication message is reflected in the form of a bottle and conveys the idea of a metaphor for the fantastic versatility of time. The image of the brand touches on the ambiguity of the surrounding reality and our true aspirations, offering to stop, rethink what is happening and enjoy the ensemble of time-honored taste”, - comments Arseniy Soldau
