Mathias
Brand: Mathias Client: Bremor
New visual brand communications’ development as part of the brand's global rebranding. Restyling of visual constants of corporate identity and packaging design restyling. Brand book and a creative concept of advertising and communication materials creation. The project was implemented for BREMOR, one of the largest food producers in Europe.
Task
At the time of the restyling, Mathias already held leading positions in the category. The restyling was intended to strengthen the current position of the brand in the market and contribute to further growth. The result of the global restyling was to be a holistic communication of the 360 brand, uniting all advertising tools with one idea. At the same time, the packaging was to become the basis for all further communication media. It was also necessary to attract a new audience, while keeping loyal consumers. Another important task was to create a large-scale brand book that explains how to use all the visual and ideological constants for further brand development.
Solution
The agency has developed a universal key visual image, broadcasting the atmosphere of the pristine beauty of the untouched nature of the Atlantic to unite all advertising media by one big idea. To enhance the brand's image characteristics, the agency has developed a unique logo that affects the growth of brand awareness. To unite all communications, a single dark blue color and a photo style with recognizable modern graphic elements were created. Then agency has developed a brand book as a guide for effective building and managing the brand's economic results.
Brand platform
The fantastic fjords of the Viking country enchant with a unique aura. Surrounded by untouched pure nature of the harsh northern climate, Atlantic herring, saturated with useful properties, lives in the purest waters. Only in these unique places does herring acquire special taste. Thanks to brand’s expertise and professional selection, this “silver of the sea” is available to connoisseurs of delicious and healthy products. A special way of cooking, a unique recipe and only natural ingredients bring the strength and health of nature to those who strive to lead a healthy lifestyle with taste.
The fantastic fjords of the Viking country enchant with a unique aura. Surrounded by untouched pure nature of the harsh northern climate, Atlantic herring, saturated with useful properties, lives in the purest waters. Only in these unique places does herring acquire special taste. Thanks to brand’s expertise and professional selection, this “silver of the sea” is available to connoisseurs of delicious and healthy products. A special way of cooking, a unique recipe and only natural ingredients bring the strength and health of nature to those who strive to lead a healthy lifestyle with taste.
Restyling results
According to the research results, the new brand image looks much more attractive with a direct comparison before / after. The new design stands out with a more stylish image on the shelf among the motley solutions of the competitive range. The updated unique features of the logo are easily recognized by the consumer. The color scheme of the packaging is appreciated by customers as «like very much". The image of the landscape on the packaging gives the audience a sense of the origin of the product from the ecologically pristine Atlantic. Mathias in the new design is rated as high-quality, modern, premium. The design has an effective navigation structure — consumers quickly find different product on the same brand.
According to the research results, the new brand image looks much more attractive with a direct comparison before / after. The new design stands out with a more stylish image on the shelf among the motley solutions of the competitive range. The updated unique features of the logo are easily recognized by the consumer. The color scheme of the packaging is appreciated by customers as «like very much". The image of the landscape on the packaging gives the audience a sense of the origin of the product from the ecologically pristine Atlantic. Mathias in the new design is rated as high-quality, modern, premium. The design has an effective navigation structure — consumers quickly find different product on the same brand.
Communication 360
Thanks to the unified communication from the packaging design to the advertising poster, the agency has created a strong brand image that combines all advertising media into a 360 system, forming and strengthening a new brand world. Key visual, logo and one main color create a culminating combination together, affecting the subconscious of the consumer. As a result, new brand image is easy to remember and recognize on a shelf. Impressive brand’s key visual arouses a desire to try the product and stimulates sales growth, which positively affects the economic performance of the brand.
Thanks to the unified communication from the packaging design to the advertising poster, the agency has created a strong brand image that combines all advertising media into a 360 system, forming and strengthening a new brand world. Key visual, logo and one main color create a culminating combination together, affecting the subconscious of the consumer. As a result, new brand image is easy to remember and recognize on a shelf. Impressive brand’s key visual arouses a desire to try the product and stimulates sales growth, which positively affects the economic performance of the brand.
Presentation development
As a part of a project the agency has created an impact tool for more effective communication in the partner environment. This B2B presentation works effectively both among partners and employees, forming and strengthening new brand image. Exposing a full-scale new world of the brand in the presentation tells about the potential of the brand and contributes to its cost-effective promotion.
As a part of a project the agency has created an impact tool for more effective communication in the partner environment. This B2B presentation works effectively both among partners and employees, forming and strengthening new brand image. Exposing a full-scale new world of the brand in the presentation tells about the potential of the brand and contributes to its cost-effective promotion.
Design of advertising media
Creating a new brand image required creating an emphasis on the product while simultaneously exposing Mathias' creative idea. For the design of advertising media in order to form a recognizable brand clear rules were created. The principle of adaptability made it possible to reform the key idea for different media. The emotional key visual of the brand, immersing the consumer in the world of Mathias, has become the dominant creative concept of the advertising campaign
Creating a new brand image required creating an emphasis on the product while simultaneously exposing Mathias' creative idea. For the design of advertising media in order to form a recognizable brand clear rules were created. The principle of adaptability made it possible to reform the key idea for different media. The emotional key visual of the brand, immersing the consumer in the world of Mathias, has become the dominant creative concept of the advertising campaign
Mobile transport
Panoramic, large-format exposure of the key visual image as well as a large image of the brand logo and slogan together create a powerful advertising effect. Branded transport allows increasing brand awareness and promoting it among a wider audience, thus builds brand loyalty.
Panoramic, large-format exposure of the key visual image as well as a large image of the brand logo and slogan together create a powerful advertising effect. Branded transport allows increasing brand awareness and promoting it among a wider audience, thus builds brand loyalty.
Brand book development
The brand bible created by the agency includes ideology, creative component and design principles, combining all this into a single understanding of all brand constants: from packaging design to all effective advertising media.
The brand bible created by the agency includes ideology, creative component and design principles, combining all this into a single understanding of all brand constants: from packaging design to all effective advertising media.
Project results
"There is nothing more stable than a dynamically developing brand. The brand should live, grow, be a dream that you want to be a part of. Creating a brand is always about simultaneously immersing yourself in its world and creating a new interpretation of it. The ecological aspect of the brand image is embedded in the global trend of social responsibility, which is close and understandable to both young and more mature audiences. Thus, the new platform and visual appearance of the brand allows the Mathias brand to occupy more and more advantageous economic positions," comments Arseniy Soldau, brandmaker, marketer, creator and owner of Soldis Communications.
"There is nothing more stable than a dynamically developing brand. The brand should live, grow, be a dream that you want to be a part of. Creating a brand is always about simultaneously immersing yourself in its world and creating a new interpretation of it. The ecological aspect of the brand image is embedded in the global trend of social responsibility, which is close and understandable to both young and more mature audiences. Thus, the new platform and visual appearance of the brand allows the Mathias brand to occupy more and more advantageous economic positions," comments Arseniy Soldau, brandmaker, marketer, creator and owner of Soldis Communications.
