m&c saatchi | xl axiata | 2022
Life can be very complicated. Especially at home, where we have to take care of a lot of things.
XL understands this. We want to ensure that your internet is not one of those things by introducing XL Satu (One). Indonesia's first convergence internet package where all your internet needs both at home and on each of your devices are coming into a single bill.
BRAND FILM
To communicate this, we highlight one of the most common problem faced by Dad as the head of the house: being overwhelmed. Dad is not perfect. Sometimes he can be clumsy and has a short memory span while taking care dozen of things for his family. And more often than not... it leads to him ruining his family moment.
We choose one of the most aspiring celebrity families in Indonesia: Ringgo Agus and Sabai Dieter family, with Ringgo Agus widely known as a hilarious actor.
KEY VISUAL
Credits:
Agency: M&C Saatchi Indonesia
Client: XL Axiata
Client: XL Axiata
Chief Creative Officer: Dami Sidharta
Creative Director: Nadia Yuliani
Creative Director: Nadia Yuliani
Creative Group Head: Mutiara Sarah, Taufik Ridwan
Sr. Copywriter: Nazary Duzky
Jr. Copywriter: Juan Sebastian
Art Director: Daniel Nissi, Dion Ajiputra
Sr. Graphic Designer: Febrido Radanto, Darman Kadir
Sr. Graphic Designer: Febrido Radanto, Darman Kadir
Director: Ray Pakpahan
Production House: Level Up Films
