M&C SAATCHI | XL AXIATA | 2022
Paket Akrab is XL's product that combines all of the family's mobile internet needs in a single bill and has dozen of beneficial features for the family. The awareness of this product is high, yet their purchase intention is low.
So, to boost the consideration for Paket Akrab, we demonstrate how it can have a real impact on family life by highlighting relatable pain points and emphasizing Paket Akrab's feature as the solution.
value for money
Translation: Save On Big Internet Quota for Family
mobile internet quota top-up made easy
Translation: Manage Internet Quota for Different Needs
EASIER TO MANAGE INTERNET QUOTA IN DIFFERENT GADGETS
Translation: One Package for Any Gadgets
INTERNET QUOTA PRICE ALWAYS ON CONTROL
Translation: Easier Control of The Internet's Cost
EASIER TO MANAGE INTERNET QUOTA OF FAR AWAY FAMILY
Translation: Easier to Share Quota with Your Loved Ones
key visual
To represent the overall campaign in a single KV, we portrayed a family's quality time in the background, with Paket Akrab UI Shot in the foreground. This stitches the whole campaign together and emphasizes how Paket Akrab is Indonesian Families' #1 Internet Package.
Translation: Paket Akrab. Just One Package for The Family's Internet Needs
Credits:
Agency: M&C Saatchi Indonesia
Client: XL Axiata
Client: XL Axiata
Chief Creative Officer: Dami Sidharta
Creative Director: Nadia Yuliani
Creative Director: Nadia Yuliani
Creative Group Head: Mutiara Sarah, Taufik Ridwan
Sr. Copywriter: Nazary Duzky
Jr. Copywriter: Juan Sebastian
Art Director: Daniel Nissi, Dion Ajiputra
Sr. Graphic Designer: Febrido Radanto, Darman Kadir
Sr. Graphic Designer: Febrido Radanto, Darman Kadir
Director: Didi Mulyadi
Production House: Milkyway Studio
