Leo Burnett Indonesia | MCDONALD'S | 2021
As we adapt to the current situation, we come to see fun in a more simpler and smaller things we have or do. And Mini Cuts Spicy Chicken is among those small things.
Just when you thought fried chicken couldn’t get any more fun, Mini Cuts Spicy Chicken comes so you could have the most beloved-comfort food in any way that you like, with the right portion, exciting new flavor, and at the right price.
Teaser and launch phase social media contents
Reminder social media contents
Credits:
Agency: Leo Burnett Indonesia
Client: McDonald's Indonesia
Executive Creative Director: Lucy Novita
Creative Group Head: Alif Ibrahim
Art Director: Riris Femillia
Copywriter: Nazary Duzky
Graphic Designer: Lulu Ramadani, M Chairudin
Account Team: Anne A, Bayu F, Rayhan A
Planner Team: Sakshi S, Donny A
Producer: Shabrina N
Planner Team: Sakshi S, Donny A
Producer: Shabrina N
Production House: Sevenplus
Film Director: Riki Watimena
Film Director: Riki Watimena
