LEO BURNETT Indonesia | MONDELĒZ BISKUAT | 2019
Bullying has been around among Indonesian students for years. As the patron of every child's inner strength, Biskuat wanted to fight and inspire students to stop this behavior.
We twist intimidations into a joke and use the simple act of sharing Biskuat Rp1.000 to settle the situation. As the new pack offers more biscuits at a more affordable price.
Biskuat Rp1.000 TVC - Abs Version
Gang leader: I have a six-pack. Get out of the way! // Dia punya six-pack. Minggir!
Big boy: I also have a six-pack. // Aku juga punya six-pack.
Little kid puts out the new Biskuat with 6 biscuits in one pack.
Announcer: New! Biskuat Rp1.000 with 6 (biscuits). // Baru! Biskuat Rp1.000 isi 6 (biskuit)
Big boy: I also have a six-pack. // Aku juga punya six-pack.
Little kid puts out the new Biskuat with 6 biscuits in one pack.
Announcer: New! Biskuat Rp1.000 with 6 (biscuits). // Baru! Biskuat Rp1.000 isi 6 (biskuit)
Biskuat Rp1.000 TVC - The Bridge Version
Gang leader: We are four, you’re two. Get out of the way! // Kita berempat, kalian berdua. Minggir!
Big boy: We are six! // Kita ada enam!
Little kid puts out the new Biskuat with 6 biscuits.
Announcer: New! Biskuat Rp1.000 with 6 (biscuits). // Baru! Biskuat Rp1.000 isi 6 (biskuit).
Big boy: We are six! // Kita ada enam!
Little kid puts out the new Biskuat with 6 biscuits.
Announcer: New! Biskuat Rp1.000 with 6 (biscuits). // Baru! Biskuat Rp1.000 isi 6 (biskuit).
Biskuat Rp1.000 Key Visual
Credits:
Agency: Publicis Groupe - Leo Burnett Indonesia
Client: Biskuat - Mondelēz Indonesia
Client: Biskuat - Mondelēz Indonesia
Chief Creative Officer: Ali Shabaz
Creative Director: Agung Satria
Creative Group Head: Joko Nugroho
Sr. Art Director: Ichsan Satyagraha
Copywriter: Nazary Duzky
Graphic Designer: Rimto Adi, Lulu Ramadhani
