A collection of the PR outreach efforts and some of resulting earned media coverage for the Cupid's Undie Run Cleveland to help promote the run, increase registration and elevate fundraising. This is a snapshot of efforts from both 2013 and 2014 - not everything is represented, but we successfully hit all network stations on TV and main print and online outlets.
The Cleveland Cupid's Undie Run is a 'brief' fun run in your bedroom best that takes place Valentine's Day weekend to fundraise for the Children's Tumor Foundation and bring awareness to neurofibromatosis - an incurable genetic tumor disorder that presently has no cure and limited treatment options. Cleveland is one of the top fundraising markets out of 37 national markets that the run is held. #ImWithCupid #EndNF
Broadcast - TV Outetls
Print Outlets
Broadcast - Radio
Online Outlets / Bloggers
