Social media posts were produced and published on Cupid Undie Run National's and local chapter's Facebook and Twitter pages as a way to bring awareness to the cause, the disease (neurofibromatosis) and the children that benefit. The Mini Campaign called: NF Heroes, helped create social chatter amongst runners and outside audiences.
The Cleveland Cupid's Undie Run is a 'brief' fun run in your bedroom best that takes place Valentine's Day weekend to fundraise for the Children's Tumor Foundation and bring awareness to neurofibromatosis - an incurable genetic tumor disorder that presently has no cure and limited treatment options. Cleveland is one of the top fundraising markets out of 37 national markets that the run is held. #ImWithCupid #EndNF