I worked with a number of partnering agencies and internal teams to produce social media mini campaigns that strategically aligned content back to Moen's channel objectives. With this mini campaign, "Moen 75," the mini campaign aimed to bring awareness to Moen's 75th Anniversary celebration by utilizing the unique branding for the message. Each channel had a strategy for how the content was styled and presented.

 

Flight Channels: Facebook, Twitter, G+, Instagram, Pinterest & YouTube 

 

As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully 
designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen 
sinks for residential applications – each delivering the best possible combination of meaningful 
innovation, useful features, on-trend styling and lasting value.
 

Facebook Content Strategy: Educate and raise awareness with consumer and trade audiences on product/company milestones 

Twitter Content Strategy:  Educate and raise awareness with consumer and trade audiences on product/company milestones; add activations with tradeshows, corporate, blog shows and media outlet happenings.  

YouTube Content Strategy: Utilize video to provide a historical timeline and tell a more indepth story that cannot otherwise be told through text.   

Pinterest Content Strategy: Highlight visually appealing festive images to raise awareness on the celebration and appeal to bloggers, throw back with b/w images to offer an interesting juxtaposition in the content presentation 

Instagram Content Strategy: Highlight visually appealing festive images to raise awareness on the celebration and appeal to bloggers.