September 16-22 is Trucker Appreciation Week and Freightliner Trucks gave #Thanks2Truckers and celebrated those behind the road in a special way through their social media channels. This included shareable and socially optimized images that drove engagement in the channels and two videos, which were posted on Freightliner's YouTube. One video featured every day drivers on the road and the other featured NASCAR race car drivers thanking truckers for their efforts everyday. We also spotlighted actual every day drivers on the Freightliner Facebook page, which were crowdsourced from Freightliner's social fan base.
Flight Channels: Facebook, Twitter and YouTube
Freightliner Trucks is one of North America’s leading manufacturer of medium-duty, heavy-duty & specialized trucks. Atypic did the creative design and production work.