Project Objective
Create a brand new, 3-dimensional, packaging design for an existing product currently sold in stores.
Concept and Solution
For this project I redesigned the box for Everyday Essentials Vanilla Wafers. The original box reminded me of an orange juice container and seemed to be lacking creativity. I changed the colors of the box to match the color of the wafers. I made a design out of the wafers and some circles for a festive design.
Brand Message
Create a brand new, 3-dimensional, packaging design for an existing product currently sold in stores.
Concept and Solution
For this project I redesigned the box for Everyday Essentials Vanilla Wafers. The original box reminded me of an orange juice container and seemed to be lacking creativity. I changed the colors of the box to match the color of the wafers. I made a design out of the wafers and some circles for a festive design.
Brand Message
Clean
Appetizing
Clear
Festive
Target Market
My target market is women ages 20-30 years old.
Original Box
My photography of a vanilla wafer to be used on the cover.
Photograph of dessert to be used on the back of the box.
Illustrator file with design and die cut.
Finnal 3D mockup - created in photoshop.
