Project Objective
The objective of this project was to brand a bakery. I have always loved to bake and thought it would be a way to see potential pieces to use in my future.
Research
The objective of this project was to brand a bakery. I have always loved to bake and thought it would be a way to see potential pieces to use in my future.
Research
I started out by researching designs, color schemes, and names of bakeries. I went with a pink color scheme, not only because it is one of my favorite colors, but because it is fun and cute. This gives my bakery stand out with a certain personality that others don't always have.
Concept and Solution
To visually communicate my message to customers, I created a fun design with a girly flare. I created a box to hold the bakery items in that had an appealing look to it instead of it just being white. I even baked my own cupcakes to be showcased in the box. Coming from a small town, things are kept pretty reserved so I wanted this to be something that would stand out. I also designed a letterhead, envelope, and business card.
To visually communicate my message to customers, I created a fun design with a girly flare. I created a box to hold the bakery items in that had an appealing look to it instead of it just being white. I even baked my own cupcakes to be showcased in the box. Coming from a small town, things are kept pretty reserved so I wanted this to be something that would stand out. I also designed a letterhead, envelope, and business card.
Brand Message
Fun, Cute, Creative, Girly
Target Market
My target market would mainly be directed toward women of any age, come from a middle class family, and love sweets.
Business Cards
Box
Suite
