Vinícius Germano Müller's profileEduardo Matos's profileGabriel Sauer's profileEmanuel Peres's profile+2

B2B Match Corporate Rebranding

Multiple Owners
•
A collection of images showcasing B2B Match's new brand identity, including corporate presentations,
B2B Match
Rebranding

B2B Match is a Brazilian platform that fosters business generation and provides crucial knowledge for CEOs and C-level executives.

We were tasked with completely redesigning the brand's new identity to embody the concept of connecting people.
Speaker presenting at a B2B Match event, engaging with attendees.
Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity
B2B Match logo on a black and grey background, representing the new brand identity.
Concept
The B2B Match logo features symmetrical crescents forming a circle, symbolizing the union of leaders, ideas, and companies in an elegant, harmonious way.

This central gap represents the heart of the brand, a crucial space where partnerships and opportunities thrive.

B2B Match brand color palette with Pantone and Hex codes

Challenge
The key challenge was creating a hierarchical identity system for B2B Match's diverse events and experiences.

To address this, we chose to create a modular visual system, where the main identity is monochromatic and specific colors distinguish each event or experience, thereby creating a cohesive visual unity.

B2B Match brand color palette with Pantone and Hex codes
B2B Match logo concept with visual identity elements.

Solution
Alongside the color system, maintaining a simple, functional, and adaptable identity was crucial. For this, we used two graphics derived from the symbol, named 'Vela' and 'Cálice'. These two will guide the entire visual language.

B2B Match brandbook showing guidelines and visual identity elements
B2B Match event posters with new brand identity
B2B Match logo variations for different business events
B2B Match New Brand Identity
B2B Match New Brand Identity
B2B Match New Brand Identity
B2B Match New Brand Identity
B2B Match New Brand Identity
Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity
B2B Match New Brand Identity
Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity
B2B Match New Brand Identity
B2B Match New Brand Identity
B2B Match New Brand Identity
Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity
B2B Match New Brand Identity
Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity

A project by Duck Design Studio for B2B Match

Team
Vinícius Germano Müller (Designer)
Gabriel Sauer (UX Researcher and Designer) 
Eduardo Matos (Designer and Webflow Dev.) 
Emanuel Peres (Motion)

B2B Match Corporate Rebranding
Published:
Vinícius Germano Müller's profileEduardo Matos's profileGabriel Sauer's profileEmanuel Peres's profile+2
Multiple Owners

Owners

Vinícius Germano Müller's profile
Gramado, Brazil
Eduardo Matos's profile
Canela, Brazil
Gabriel Sauer's profile
Lisbon, Portugal
Emanuel Peres's profile
Campinas, Brazil

Project Made For

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Duck Design Studio
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Design do Sul [LOTADO]
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Abstract Logotypes
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Logo Design
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Brand Masters 2

B2B Match Corporate Rebranding

A Brazilian ecosystem focused on business generation and applicable knowledge for CEOs and C-level executives. A unique platform for connections Read More

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