This is an ad campaign promoting a new running shoe and adidas' involvement in some of the world's most popular marathons. The aim of it was to take a personal look at what drives people to accomplish such a feat of endurance. We interviewed runners of all ages, shapes and backrounds to find out what keeps them going. We found that everyone has a different "reason to run". The campaign takes a reportage look at everyday people as they cross the finish line. These are not professional athletes, there is no make up and no posing for the camera-this is real life.
This was adidas' official marathon website where users could look up people's reasons to run, find information about their products and helpful training tips leading up to the event.
