- ZOLOTAS - Corporate Brand Identity (Re-Branding)
Zolotas is a luxury brand, a house of jewels that has been writing history in the Decorative Arts since 1895.
Its re-branding procedure was supported by the creation of a new custom sans-serif type, visualizing the Hellenic origins and values of the brand, in a modern and minimal setting.
As a secondary brandmark, we created a logo inspired by ancient classic Greek symbols, visualizing the first and last letters of the brand, and can either be applied as a logo or as a pattern, depending on its applications, from printed materials, catalogs and stationery, to shop windows and metallic pattern constructions on stores.
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