Naming & visual identity proposal for a new internet provider using
advanced satellite technology.


The Name
Short, memorable and fun u-up is a name
standing directly on the service provided, with the dash visualizing the connection between “u” (you) the user and “up” the net.
Furthermore “u” creates a personal engagement with the brand, while “up”
gives an energetic & joyful feeling to the overall perception - and also works
as a connotation to the satellite connection type.​​​​​​​
The visual identity 
As an ISP mainly targeting a young target group, we developed a playful
identity proposal with a flexible logotype revolving around the dash, a powerful brand mark, and multiple taglines using "up" to complement the identity system.