ForeScout at RSA 2013
Event/Trade Show Theme, Activities, Graphic Language, Graphic Design & Website Design
Above: Event Logo
Above: The key component drawing the connection between ForeScout and the "science classroom" theme. ForeScout offers an incredible all-in-one, easy to use solution for IT workers. This is the "formula", the "scientific breakthrough"; a surprisingly simple solution to a complex problem.
Above: Pre-show teaser poster to introduce the theme and build anticipation.
Above: Concept design for an interactive "Science Textbook" prop, complete with a custom cover, science content, charts and diagrams. Inside, a custom QR code link the ForeScout science website.
Above: The Science of Security Automation microsite. A temporary website created for the duration of the event, going live on the event's opening day and remaining two-four weeks after the event.
Above: This screen shows the mouse-over state of the buttons. The illustrations turn blue to indicate that you are over a button hit area.
Above: iPad version of the website. When viewing on a tablet device, the website homepage switches to a horizontal scrolling format. Users scroll horizontally to view the different products/catagories.
Above: Users can hit anywhere on the screen to navigate to the product page (shown below).
Above: From the Home Page, the user can click on a diagram to learn more about the product/service. Once here the users have access to related articles, e-brochures and a direct link to the official ForeScout website to get even more info. There is also a button to schedule a live demo while attending the RSA event.
Above: Scaleable website design for all devices. One of our critical goals was to address the "Bring Your Own Device (BYOD) challenges emerging within the IT industry and today's changing workpalce environments. Because of this, I knew it would be crucial to engage users through their own, personal mobile devices. This created a direct corelation back to the BYOD theme.
The science website featured direct links to the official ForeScout website, downloadable PDF content and ForeScout social media pages.
Above: Pull-down navigation menu for mobile device browsing.
Above: Web Banner event announcement.
Above: T-Shirt Design. Give-away for show attendees who participated in the theater presentation and other booth activities.
Above: T-Shirt Design Concepts & Sketches
Above: Photograph taken at the event.
