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  •  
    TOTAL ACTIVE MEDIA // TOTAL IDENTITY


    QUANTIFIED SELF MEETS GAMIFICATION
    SOCIAL CARDIO IPHONE APP
     
     
  • WHAT IS SOCIAL CARDIO?
    Social Cardio allows you to keep track of your online reputation by measuring your social pulse. Its main feature is the actual, real-time monitoring of your online activity on a cardiograph, and comparing it to the benchmarks that are important for you. Social Cardio visually plots yor social pulse on a timeline, by using a simple algorithm to calculate the score: a tweet, a Facebook like or an extra LinkedIn connection is always 1 point. This makes it easy to track your own pulse and compare it with other colleagues or companies you want to track.
     
    WHY SOCIAL CARDIO?
    Social Cardio is a real pulse monitoring tool that tells you how ‘fast’ you are going on online social media. It answers important questions about your online reputation, and that of your colleagues and company, such as: ‘Am I active enough on social networks?’ ‘Are my colleagues active?’, ‘Which department in our company is more socially engaged?’ or ‘Is our competitor more active than us?’ Social Cardio offers many opportunities for monitoring, tracking, benchmarking and even competing in challenges with group or individual goals.
    With Social Cardio you won't miss another beat of your social pulse!
  • PRODUCT SPECS
    • Individual, group and company tracking of social pulse on main networks like Twitter, LinkedIn and Facebook
    • Setup of personal minimum and maximum social pulse targets
    • Sharing of colleagues’ updates to your main social networks
    • Easy setup of group or company profiles and invitations to join the group
    • Tracking of other users, groups or companies and benchmarking of scores
    • In-group or in-company messaging
    • Easy setup and tracking of challenges for individuals, groups or companies.
     
    7 EASY STEPS
    1 Install the app on your iPhone
    2 Connect your social networks
    3 Make your own group or join existing ones
    4 Set up your own score targets
    5 Start tracking colleagues, groups or other companies
    6 Compete in challenges
    7 Engage your groups and win online reputation points!
  • FACTS
    Client: Total Active Media
    Project: Social Cardio
    Agency: Total Active Media // Total Identity

     
    CREDITS
    Creative Director: Martijn Arts
    Functional Design: Ruud Burger
    Visual Design: David van ’t Westende
    Back-end: Razvan Dragomir
    Front-end: Valentin Filip
    Project Manager: Sabina Baciu