A southern-inspired concept from celebrity chef Lisa Garza, serving favorites like fried chicken, shrimp & grits, and low country gumbo.

Challenge
Create a brand that complements the southern sophistication of the menu and the carefully appointed interiors. Develop a versatile menu system to support seasonal offerings and daily specials.

Execution
Drawing inspiration from pin-up artwork and vintage seed packets, bright colored imagery dominates the brand. The logotype was drawn from the script found on mason jars, and the menus were created with typewriter fonts, complete with blemish marks and hand-written notes.

Menu Letterhead