A southern-inspired concept from celebrity chef Lisa Garza, serving
favorites like fried chicken, shrimp & grits, and low country gumbo.
Create a brand that complements the southern sophistication of the menu
and the carefully appointed interiors. Develop a versatile menu system
to support seasonal offerings and daily specials.
Drawing inspiration from pin-up artwork and vintage seed packets, bright
colored imagery dominates the brand. The logotype was drawn from the
script found on mason jars, and the menus were created with typewriter
fonts, complete with blemish marks and hand-written notes.