Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations.
Our objective consisted in designing a visual idea that represented Smartas' fun and youthful spirit. The logo depicts a mortarboard and toilet tissue combination, a conceptual wink at the brand's cheeky naming. The proposal is simple, a deliberate decision meant to highlight the paper's bright colors. We used a rounded typeface to give the brand a friendly and sincere personality.