Real food is self-run by a team of passionate and stubborn individuals who believe "we are what we eat". Their uncompromising commitment towards good quality, conscientiously produced food is evident in their delicious slow-cooked fare. Instead of trying to refute the fact that 'real food' takes more time to make, we embrace this fact with these posters. The message is simple - there are simply no short cuts. Genuinely good food needs care and time to create.
These posters, designed by Doodle Room, were created in collaboration with UK artist Hoyan Ip (http://hoyanip.com) using recycled food waste including lentils, grains and corn that were painstakingly molded and shaped to illustrate the message. Housed in custom made wooden frames with glass covers, vinyl text was added on the glass to add depth to the posters.
