MAD Museum of Art and Design Singapore wanted to revamp their popular Artist Prints series for their new retail arm and commissioned us to design a new packaging. Each set of Artist Prints contains 12-15 artworks handpicked by the enigmatic founder of MAD herself, Jasmine Tay.
We wanted a packaging that was practical yet visually distinctive, and an aesthetic that has a certain timelessness / versatility to grow in tandem with the expansion of the series. This was a key factor that shaped our final proposal – the design solution had to be easy to implement and robust enough to retain a coherent and strong identity for MAD as the series grows.
A simple string & button folder with a twist – we sprinkled a generous amount of buttons on the cover. Not only does it create a sense of 'madness' that ties back to the MAD brand, the circular buttons and coloured strings become part of the overall design aesthetics, and create a distinctive visual language for the entire series.
We cant wait to see how the entire series will look in the near future!