Upon arrival, guests were led to a reception area and presented with a blank slab of white concrete. Together with this mysterious gift came a set of everyday tools at their disposal. They were encouraged to "go mad" and destroy the slab of concrete in any manner that they want in order to unveil their welcome gift.

The destruction process were recorded in video and played back during the gallery opening hours, thus elevating it to a performance art of sorts, with the guests taking on the role of artists. Below are snapshots of the entire process.
Some were methodical and precise
Some were cautious, patiently chipping away
Some punched right through the slab with a single blow
And others simply dropped it onto the floor
The welcome gift finally revealed
The set of tools made available to the guests
Below are some pages from the commemorative book
Invitation cards
Relaunch of MAD Museum
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Relaunch of MAD Museum

Museum of Art and Design Singapore (MAD) was relocating to a new space, and we were commissioned to be the design team for their grand opening. Read More
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Tools