King of The Bull - instant sharing on social media
A great example of "Real world activation" - a socially-enhanced bull ride. Via image recognition every fall off the bull was automatically photographed, commented on and uploaded onto Facebook and Twitter. Basically we wanted to create some buzz around our party, the way we did that here could be very relevant and interesting for a lot of brands looking to increase the awareness of whatever event they're doing with their customers in the real world. In fact many believe it's the future of advertising.
Creative Directors: Thomas Pries, Nikolaj Fremming
Programmers: Morten Barklund, Mads Sülou Jørgensen
Copywriter: Nikolaj Fremming
Motion Graphics: Kasper Nyman, Theis Grimstad