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    How do you express the spirit of BURN through a campaignsite? You let the users play with the values that BURN stand for and then reward them wit… Read More
    How do you express the spirit of BURN through a campaignsite? You let the users play with the values that BURN stand for and then reward them with increasingly sensual dance performances. Running in 10 countries. Read Less
    Published:
Awarded "Site Of The Day" by The FWA. Received a Creative Circle Award nomination.

How do you express the spirit of BURN through a campaignsite? You let the users play with the values that BURN stand for and then reward them with increasingly sensual dance performances. I am responsible for the creation of the creative concept. The site was originally created for the Nordic Countries, but it proved so successful that it now also ran in Brazil, The Netherlands, Switzerland, Poland and Indonesia. The site was live from 2007-2012.