Plus X Creative Partner Identity design
Plus X has connotations of a message that “ We Add Experience for Your Brand.”
Brand experience design means providing consumers with valuable brand experience through
integrated online and offline designs based on the consistent brand strategy.
Key brand messages or service functions can be effectively delivered when
various media channels meet strategic marketing.
In order to symbolize the purpose of the establishment of Plus X, the corporate symbol was designed
with ‘+’ and ‘x’ which are considered most fundamental signs. We tried to maintain ‘+X’ for symbolizing
our corporate identity, and intended to exclude the use of distinct colors. Instead, black tones neutral colors were used. Our corporate philosophy was reflected in the use of colors. We do not intend to plate client brands with our colors. Because Plus X believes that we must maximize affirmative experience for customers through producing experience centered designs. The experiences are designed based on fundamental values of each brand. In addition, various pictograms and typefaces were created based on fundamental design philosophy
of the Plus X. as part of extended corporate design project, each member of the Plus X was also designed
and illustrated. Plus X has been creating diverse brand experiences, also trying to achieve brand expansion and growth. We intended to symbolically show our potential in dynamic business world. The pictogram was used as an effective signage at various spaces of the company, and the unique typeface was used as graphic factor that affects an interior design of the Plus X headquarters office. An illustration of each member’s face was printed on the business and employee ID cards. It raised the sense of belonging among Plus X employees,
and provided the card receivers with exciting experience.
Reddot design award winner 2011
2011 Brand New Awards
2011 it Award
2013 iF communication design award