Penguin Brief 2012
one flew over the cuckoo's nest
My concept for this brief was to show the underlying chaos which the seeming structure and routine of mental hospital creates. I also wanted to show that sometimes, much like the characters in the novel, somethings aren't as simple as they seem on the surface.
My book jacket involves three separate pages, the first, a white cover with a die-cut circle, through which the viewer can see the novel title and white bars through a page of red acetate. When the red acetate is turned, the title becomes illegible, and another pattern from the hospital contrasts with the bars to create chaos out of two seemingly regimented patterns.
I took inspiration from Stefan Sagmeister's book 'Made you look' to work with green ink under red acetate to reveal something.
My book jacket involves three separate pages, the first, a white cover with a die-cut circle, through which the viewer can see the novel title and white bars through a page of red acetate. When the red acetate is turned, the title becomes illegible, and another pattern from the hospital contrasts with the bars to create chaos out of two seemingly regimented patterns.
I took inspiration from Stefan Sagmeister's book 'Made you look' to work with green ink under red acetate to reveal something.
