For the most massive and ambitious Capital Group project we came up with a name, an ad campaign and a promotion strategy through the end of 2014. The investments in the project are one billion dollars and we can safely say that we are fully responsible for the project.
Originally the Eye (Oko) – is an ancient sacred symbol that can be found in every culture and civilization on our planet. It stands for omniscience, knowledge and the ability to foresee the future. OKO – is a look into the future based on Capital Group’s rich experience that has found its reflection in the most epic project of the City.
Special thanks to Alex Trochut and Alex Haigh of Hype for type.