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Nike.com

  • The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike's core. Nike.com took over two years to design/develop and is tailored to 32 languages in 50 countries.
     
    Awards
    2013 One Show Interactive / User Experience Design/Information - Gold
    2013 One Show Interactive / Website, E-Commerce - Silver
    • 2013 D&AD Professional Awards / Branding, Digital Brand Expression - Yellow Pencil
    2013 Webby Awards / Best Shopping Experience - Winner
    2013 Webby Awards / Best User Experience - Nominee
    2013 Webby Awards / Best Navigation/Structure - Nomine
    2013 Art Directors Club Awards / Interactive (Website) - Silver
    2013 Art Directors Club Awards / Interactive (E-commerce) - Silver
    • 2013 Digiday Winner / Best Brand Platform
    2013 New York Festivals / Craft (Interface & Navigation) - Bronze
    2013 New York Festivals / Websites (Products & Services) - Bronze
    FWA Site Of The Day
  • Produced @ R/GA
    Creative Direction: Mark Laughlin, Fura Johannesdottir
    Art Direction: Hoshi Ludwig
    Senior Visual Design: Matt Schreiber, Augusto Paiva
    Visual Design: Erik Herrström, Rumiana Williams, Karen Lee
    Interaction Direction: Xavier Gallego
    Interaction Design: Caitlin Robinson, Evinn Quinn, Rahul Sen, Jiaxin Feng, Evinn Quinn, Rachel Inman,
    Christine Horvat, Greg Siegal
    Production: Elizabeth Bell, Mark Norris, Wes Adams, Dan Brodhead, Emily Fare, Dina Mansour
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The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a f… Read More
The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike's core. Nike.com took over two years to design/develop and is tailored to 32 languages in 50 countries. Read Less
Published: January 03, 2013
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  • Appreciations1988
  • Comments140
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