New Sheridan Hotel Branding

HIGH POLISH FOR THE OLD WEST Four years after Telluride, Colorado was founded, the New Sheridan Hotel was built in classic Victorian style. Over the past few decades, directional changes left the hotel without a defined voice. Renovations in 2008, including interior design by renowned Nina Campbell, created an opportunity for the New Sheridan to address the entire brand experience.

The New Sheridan’s brand focuses on unprecedented attention to detail in every collateral touchpoint. The same exquisite detail lavished upon the interior design is reflected in every component from custom menu covers and uniforms to maps and to-go cups, for an unforgettably modern brand experience rooted in true old world service ideals.
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