The folks at InternMatch recognized that the process for finding a good internship, or a good intern, was antiquated. To make it easier for both parties, they launched a web portal to connect students and businesses to each other. We were brought into the project to deliver a brand that spoke to talented college students and the companies looking to hire them.
We knew that engaging students would be key to the company’s success. The look and feel found on most job sites wasn’t appealing to this demographic, so we developed a whimsical and approachable aesthetic to make the experience more fun. A rich icon set was developed and a muted color palette inspired by screen-printed posters was adapted.