TV idents for Mlle style, beauty and well being
new woman channel
Development of TV brand and visual identity for Mlle, a new woman digital TV channel of TVA group. Creative and film direction, broadcast and motion design, promo campaign... More over of 40 TV idents has be produce for the on-air imagery of the new woman channel. This series of powerful vignettes as Mlle brand ambassadors to communicate the freshness and the bubbling vibe of the channel.
Product: Mlle - TVA group - member of Quebecor, Clients: Denis Dubois, VP specialized channel, Anick Gagnon, brand director, Line Richard, programs director for Groupe TVA, Agencies: Strats, brand guidelines for print and new medias: Tuxedo, Ludwig Chupka, Nancy Gendron, Televisual identity and creation: Mémoire Liquide, Christian Langlois Film director: Christian Langlois, Production: TVA acces, Stephane Parent, Producer, Robert Renaud , Executive producer, Stylist: Olivia Leblanc, Folio D.P: John Londono, Rodéo, Set designer: Eric Barbeau, Production manager: Karine Bédard, CCM: Leslie-Ann Thomson, Folio, Post producer : Marie Pierre Tétreault, Editorial and cut : Miguel Raymond, Motion design and post production: Fly Studio, Charles Bertrand, Music: Julien Fargo, musicien et composer, Joss Dumas, licensing Musicor, Audio and mix: TVA post productio