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Bēhance

  • Mappin & Webb

  • Part of a 250 store retail group, this neglected and aging British jewelry brand was looking to regain its luster and become relevant in the 21st century.

    Challenge
    Dust off decades worth of neglect to revitalize the brand, product and stores. Find a customer connection to a centuries old brand.
    Execution
    Tractorbeam developed a 5-year product and marketing plan to guide the company back to relevance. This was supplemented with a brand inspiration book to set the visual course for the brand's comeback. This book drove our design for product packaging and website.