Branding and instructional cards designed for a hand-made bow tie shop.

 

The client was looking for a bold, clean identity for her handmade bow ties, and to incorporate the infinity symbol into the logo. This played with the idea of taking the name, Infinitie, and literally giving it a twist. The geometry from the name then overlaid with the Infinity symbol gave a second icon of a bow tie and collar. Care cards and instruction cards are shipped with each bow tie.