This beachfront hotel initially requested a “quick” website redesign that blossomed into an on-site visit with the owner and key staff, a cursory branding audit (due to lack of time and budget for a more thorough one), followed up by a design brief and proposed mockups. The hotel itself was undergoing improvements to move it from an aging, affordable hotel into a clean, friendly and more modern vacation spot with a new business strategy. In the process of redesigning the website, I created new artwork for the logo, selected a new, brighter color palette and developed brand guidelines.