Himalayas Center, Shanghai
scope of work: brand identity | project location: Shanghai, China
The Himalayas Center, Shanghai consists of a retail mall, a creative office complex, an art museum, a 5-star business hotel and an urban retreat boutique hotel.
The Center identity avoids visual depiction of mountains to disassociate itself from Himalayas the mountains but instead draws inspiration from the iconic architecture of the building.
A non-monolithic approach is used for the hotels, art museum and theater. However, they still look coherent as they share the same colour palette.
