scope of work: brand identity + packaging | project location: Worldwide
An addition to Razer’s stable of gaming mice, all named after different species of snakes.
With a growing product line, a new system is needed for differentiation. A repackaging exercise acrosss all products is initiated with these additional considerations:
• reduction of pack volume for shipping cost efficiency;
• provisions for the buyer to see, hold and feel the products without the need to open the packs.
Together with the Copperhead identity, a new packaging system with colour differentiation is introduced. Unique product features are also highlighted prominently. 300 Copperhead mice at launch are specially marked as ‘first-edition’ and comes with a serialised certificate in the box.