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Hibiscarin - packaging

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  • Hibiscarin
    Packaging & Web design
  • The packaging of the skin care line stands out from the mostly white and shiny aesthetics of the beauty industry. Like a baroque painting, the image, showing a model and an enlarged Mexican hibiscus bloom, captures the essence of beauty. The reference to Mexico manifests itself in express give colours.

    Packaging and web design for  Hibiscarin
     by moodley brand identity.
    Client: Hibiscarin E.U. 
    Creative direction: Albert Handler 
    Art direction and graphic design: Nora Obergeschwandner 
    Strategic advice: Kirsten Ives
    Project management: Simone Kovac 
    Photography: Joachim Baldauf
    Product photography: Joachim Baldauf, Marion Luttenberger

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