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  • Gold Diggers Cookbook
    For Neil Roake - Modern Museun
  • We were asked by Neil Roake, a well known Graphic Designer and cookbook foondy, to come up with a design for his new book entitled Gold Diggers. The concept around this cookbook is that it showcases the recipes of chef's that have journeyed to Johannesburg in order to make a success of their lives. Each chef will have a page that introduces them and possibly allows for a questions and answer section to learn a little more about them. We were asked to choose a photographic style in which the food will be shot as well as choose the illustration style that the chef's portraits will either be photographed in or illustrated. We were asked to design 4 Recipe pages, a Splash page, the front and back cover as well as the spine.
  • The Front Cover

    Originally we were told that the front cover had to strictly be typographic gold foiling on a black background. As the project progressed we were able to play around with more freedom with regards to the gold foiling as well as introducing some imagery. My concept for the cover was to have gold flakes through a colander. The image of the colander not only relates to cooking but also symbolizes the sieve used in the olden days to separate the gold from the soil. The gold flakes make up the word "Gold" as well as suggests the movement of the ingredients when draining them in a colander.
  • Above is the back and spine of my Gold Diggers Cookbook Design.
  • Please note: The photography used in this cookbook are not my own. We were asked to choose a style of photography to show the photographic direction that the Cookbook would follow. 
  • Above is the Chef Page. The idea for these pages is for each chef to have an aerial shot of their most favoured ingredients to cook with as well as share any secret ingredients they have when it comes to food.
  • Above and to follow are the Recipe pages.
  • The Above and to follow are the splash pages. The idea for these splash pages are for the images to be of unusual food combinations or ingredients paired with a funny comment. These splash pages serve as the breathing space between the condensed recipe pages as well as the divide between the chapters or chefs.