We were asked to Re-design and create a new campaign for the FFWD Energy Bar. The project was given to us by "Paton and Tupper" for Tiger Brands. The product is an energy bar that has a bright blue centre covered in a milk chocolate. The energy bar contains a "GGV-cocktail" which comprises of Ginseng, Guarana and Vitamins. The unique selling point of this energy bar is it is not only just a delicious snack but it provides an energy boost to get you through the day. We were asked to do a Strategic analysis of the FFWD brand, redesign the entire look of the chocolate, come up with new and innovative methods for brand activations.